Attorney L. Bradley Schwartz Website
I developed the lbradleylaw.com website
for Chicago attorney L. Bradley Schwartz. The content manageable and
mobile responsive-designed website is built on the WordPress platform.
The site development engagement included strategy, content development,
graphic design, WordPress configuration, search optimization, analytics
and project management.
The Strategy
Having
developed a career as an insurance defense attorney, L. Bradley
Schwartz redefined his goals and established a solo practice in support
of those who had become the victims of serious injury and amputation
whether or not due to third party fault. Brad’s objective was to present
himself as a resource who could mentor, counsel and refer those in need
to professional resources. And as an attorney he could also help
mediate complex health management efforts or initiate action for
situations that had legal merit.
The Content
The
content was developed based on the strategic objective and from
interviews conducted with Brad Schwartz. Working together we defined
Brad’s services into distinct areas identified in the familiar law firm
manner as Practice Areas. The content management system permits
additional Practice Areas to be added and existing ones to be renamed or
deleted over time as Brad’s focus evolves.
WordPress
Site
development costs were kept low by using an existing WordPress Theme.
The theme was customized to achieve certain usability and information
architecture objectives. Relevant custom and stock photography were
added to the site together with configuration of theme colors,
coloration, typeface and size. The site is entirely manageable by the
user if so desired.
Search Optimization & Analytics
Body
copy, meta content, page titles and url addresses were created based on
search engine optimization best practices. Google analytics is
installed on the site and the site has been verified in Google’s
webmaster tools to monitor performance.