Jill Schmidt Public Relations
Jill Schmidt approached me to create her website and launch it by January. No problem, right? Except it was already late
November and year-end holidays can play havoc with everyone’s schedule.
Together with my designer and developer and a very responsive client,
we completed the WordPress-based website in about five weeks, meeting
the client’s deadline.
The Strategy
Jill
Schmidt|PR is a full-service public relations firm. Together with her
team they have over 50 years experience in a broad range of industries
achieving national placements in major consumer, business and targeted
industry media. Her firm was was built on the broad shoulders of a group
of experienced public relation professionals and the site had to
reflect this experience and long-term successful representation of the
firm’s clients.
We
worked with Jill and her team to represent her national reach with a
design that featured striking night skylines of New York, Los Angeles
and Chicago with each image emerging from monochrome to highly saturated
color. A stylized version of Jill’s signature graced the home page of
the eponymously named firm to emphasize the personal nature of service
clients would expect to receive from this boutique PR firm.
The interior pages of the site are supported by a common template. However each page is uniquely configured with imagery that supports and complements the content of the page. A growing list of successful client engagements is further enhanced with client images or, when available, embedded YouTube videos.
Technology
To
insure the greatest site portability and flexibility as well as to
maintain a low development cost, the site was developed on the WordPress
platform. Once launched the turnkey site was handed over to the
client’s in-house technology support team for ongoing maintenance and
content enhancements.